Marketing Analytics

Marketing analytics software needs to be accurate if you are to provide your clients with the right information. Marketing analytics software also needs to be comprehensive in the sources of information that it can consider, which is why the lack of adaptability that is inherent in traditional software design can be unsuitable for creating the best marketing analytics applications. Service oriented architecture (SOA) offers a flexible alternative, a method of software design focused on adaptability and speed rather than on wasting time creating applications from scratch. If you are interested in learning more about service oriented architecture and how it can be used to create extremely adaptable marketing analytics applications, please fill in our online registration form. Upon registration, you will be given access to online guidebooks detailing the thinking behind service oriented architecture. You will also be contacted by a representative of Oracle, one of the leaders in service oriented architecture. This representative will discuss opportunities for your business to use service oriented architecture to create much more reliable marketing analytics software.

How does service oriented architecture work?

Service oriented architecture works through interoperating services, which are individual modules of functionality that provide a business process to an application. Middleware is used to define the relationships between these services. As this method of operation causes the focus of service oriented architecture to shift from designing software around code to designing applications around functionality, new marketing analytics applications can potentially be created in a very short period of time.

How can service oriented architecture make sales and marketing analytics software more adaptable?

The fact that service oriented architecture creates marketing analytics software in a modular way means that it is easier to add new functionality. As the needs of your marketing analytics will change over time, the marketing analytics software your business uses must also change to reflect new marketing analytics areas. With traditional software design, this change can require a massive overhaul of existing systems, meaning that the costs of upgrading will require your marketing analytics system to be behind the time for a long period of time. Service oriented architecture potentially allows new functionality to be added to marketing analytics software very quickly. This is because new functionality can be added by finding or developing an appropriate service and then writing new definitions in the middleware to accommodate the added functionality. Your marketing analytics software can thus be improved upon by adding further modules, saving money in design and retraining for employees using the marketing analytics software.

Please remember to register using our online from if you are interested in finding out more about service oriented architecture and how it can be used to create flexible marketing analytics solutions. By registering, you will gain access to online guidebooks dedicated to the basics of service oriented architecture. You will also be contacted by an Oracle representative who will discuss opportunities for your business to use service oriented architecture to improve its business analytics software and thus its overall marketing management analytics and marketing analytics.